vegan branding in 2019

Veganism have for a long time been seen as something extreme and weird, but things started to change and veganism goes more mainstream. More and more people starts to understand the benefits of a vegan lifestyle, its positive impact on sustainability, health and animal welfare. Thanks to this change a lot of Vegan businesses have started up during the last years, food to fashion to beauty brands. It’s no longer a struggle to adopt a vegan lifestyle, and there is no need to compromise on personal style or lifestyle. You can have it all, and at the same time not contributing to the slaughter of billions animals each week, don’t being bad for the environment and take care of your health.
Veganism is 2018 the greatest social justice movement in the world! Today, one out of five girls in Scandinavia choose to not consume meat. We get more and more conscious, and not just about what we eat. The demand for ethical fashion and beauty is also increasing very fast.

Demand for vegan brands

One part of going vegan is through fashion by using bags and accessories made from eco-friendly and cruelty-free materials like PVC, Pineapple leather (Pinatex), mushroom leather, PU fabric, semi PU and organic cotton etc. Right now so many new innovations in the textile industry, that is animal-free and environmentally friendly.

A major shift is going on in the fashion industry, more and more of the high-end fashion houses have stopped using fur during 2017 and 2018, for a very simple reason, the market demands it! I think this is just the beginning, in a couple of years I hope to see exclusion of leather, wool, and other animal-based materials. And already now we are on the way to this, Helsinki fashion week banned animal-based leather as of 2019. The decision was to take “an active stand against cruelty to animals and the damaging environmental impacts that the use of animal leather brings with it”, said its founder, Evelyn Mora. I think this is amazing! And I’m sure many fashion weeks will follow what Helsinki did, and they should, there is no need to harm the environment and killing all these animals in the name of fashion 2018. It’s not modern, and a dying trend.

The rise of sustainable and cruelty-free textile and materials is the future, combined with great style and quality.

According to Rachael Stott, the senior creative researcher at The Future Laboratory, who says “a global boom in plant-based lifestyles”, Gen Z is “a key driving force” in the demand for vegan alternatives. “They are conscious shoppers who want to know where and how their products are made and are actively using social media to cultivate a new dialogue around sustainability issues. As a result, they are voting with their wallets and are buying goods aligned with their ethics.”

The vegan revolution is here to stay. Make sure you don’t get left behind. We need more vegan brands in 2019!

With ♡, Nadia Redlo